
Last week the co-founder of Facebook announced a new endeavor that creates a social networking site aimed to help people find causes and nonprofit organizations that they care about. The project is called JUMO and is set to launch later this year.
http://philanthropy.com/article/Facebook-Co-Founder-Starts/64754/?sid=&utm_source=&utm_medium=en
How will this affect fundraising? How will this affect Facebook, since a good amount of non-profits and volunteer ran organizations are there using it for the same purpose.
My hopes is that they will somehow it will integrate with the existing Facebook interface, or at least allow FB users to use the same profile and/or login. I think some get turned off with these new endeavors if it means another login/password to remember.