Seeking a valuable addition to your team?
With over two decades of expertise in digital marketing, I've served in various capacities including Senior Digital Marketing Manager, Interactive Communications Manager, Graphic Designer, Client Manager, and Consultant. Whether collaborating within a team or driving projects independently, I bring forth a diverse skill set in delivering effective digital marketing strategies tailored to businesses and organizations. My experience spans across diverse industries including higher education, non-profit & fundraising, tourism, mental health & recovery treatment programs, county government, and small-medium size startups.
My Expertise Includes
Digital Marketing
Crafting, expanding, and promoting brands in the digital sphere, with a focus on establishing key performance indicators (KPIs) for effective measurement
Website Design & Branding
Crafting visually engaging identities that not only catch attention but also narrate compelling stories and usability.
Content Management
Efficiently updating and enriching website content, while ensuring backend organization remains streamlined
Search Engine Optimization
Proficient in optimizing websites of all sizes through strategic SEO techniques and personalized content creation.
Analytics & Reporting
Experienced in Google Analytics, Search Console, and Raven Tools used for comprehensive analytics and reporting solutions to help with decision-making and improved online performance.
Project Management
Experienced in effectively managing web-based and marketing projects, ensuring smooth execution and successful outcomes.
Recent Projects I Have Worked On
Momentum
Project Overview: Complete rebranding & redesign for a GAP Semester & Adventure Therapy Program located in Western North Carolina.
Carey Hilliard's Restaurants
Project Overview: Redesign of an existing site and online ordering platform for a group of restaurants with 6 locations in Savannah, Ga.
The Kingston Hotel
Project Overview: Branding and new website for a boutique hotel located in Savannah, Ga.
Uinta Academy
Project Overview: Complete rebranding & redesign for a Equine Therapy Program located in Utah.
I Have Also Done Work For
Visit Garden City
Carey Hilliards
GA Race For Autism
Panacea Coffee
Gateway To The Smokies
Spectrum Autism
Glory Hound Events
Love Lane Flower Farm
The Scream Half Marathon
Lake Logan Triathlon
Biltmore Kiwanis Classic Race
Farm At Green Heron Pond
Land And Sky Relay
Resume + Work Experience
Dec. 2021 – February 2024
Family Help & Wellness
Senior Digital Marketing Manager
In my role as the Senior Digital Marketing Manager, I oversaw the upkeep of over 15 program websites and optimized functionality, prioritizing user experience. I devised and executed dynamic content strategies to broaden our audience and deepen engagement. By implementing targeted improvements, I effectively increased website traffic, conversions, and fostered growth. Additionally, I regularly generated detailed analytics reports to track progress and identify opportunities for enhancement, ensuring sustained advancement.
Dec. 2013 – Dec. 2021
Digital Marketing Consultant
I oversaw website construction and management for numerous regional partners, handling all aspects of brand management across print and digital platforms. Additionally, I developed and executed marketing strategies for businesses in diverse sectors such as hospitality, event management, and local government. Additionally, I spearheaded efforts to boost brand visibility and enhance customer engagement across different digital platforms.
Jan. 2012 – Dec. 2013
Cakuun
Director Of Client Services
As a client-facing project manager, I coordinated web development and digital marketing projects, ensuring client satisfaction throughout. I routinely conducted content updates and maintenance on partner websites. Additionally, I oversaw multiple client PPC and SEO campaigns, aiming to boost traffic, conversions, and online visibility. Monthly, I compiled and delivered comprehensive reports on website analytics and performance to individual clients, keeping them informed of progress and areas for improvement.
July 2010 – Jan. 2012
Haywood County Tourism Development Authority -
Interactive Media and Communications Manager
I oversaw and improved various website properties to back the county's tourism goals, including monthly content creation. I assisted in managing yearly advertising budgets of over $100,000, ensuring the best use of funds for optimal results. Additionally, I created branding and marketing plans for seasonal campaigns including the Kids Ski Free and See Yourself In The Smokies programs. I also managed social media initiatives, interacting with audiences and showcasing tourism attractions in the area.
Mar. 2006 – Jan. 2009
NC Center For The Advancement of Teaching -
Graphic Designer & Website Content Manager
Enhanced the organization's visual presence by redesigning its brand identity across digital, print, and web platforms. Streamlined operations by transitioning from an HTML-based website to a more efficient and scalable CMS platform. I ensured the program website stayed current with accurate and consistent content through regular updates and maintenance. Additionally, I developed branding for PR and fundraising efforts, led by the Director of Development.
Mar. 2006 – Jan. 2009 -
Georgia Perimeter Collge (Now Perimeter College Georgia State) -
Graphic Designer & Website Content Manager
I designed graphics for both print and online materials, including marketing collateral, alumni publications, events, and fundraising campaigns. Additionally, I regularly updated content on department websites and the college's main site to ensure they reflected current information and events. Also served as Co-Chair for the Annual MLK Celebration and the 40th Anniversary Celebration, where I coordinated logistics and designed promotional materials.
Jan. 2001 – Jan. 2003
Alexander Haas Martin & Partners
Graphic Designer
I created branding and designs to support fundraising and capital campaigns for partners like the Woodruff Arts Center, Penland School of Craft, South Carolina State Museum, and the Juliette Gordon Low House. I also contributed to developing impactful design solutions to aid various nonprofit organizations in reaching their target goals.